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DDB Egypt, part of Tarek Nour Group, has recently launched a fresh, young, and hip campaign for Samsung's Galaxy A series, featuring the renowned rapper & trap artist, Wegz.

DDB Egypt - part of Tarek Nour Group - has developed a new campaign for the Samsung’s Galaxy A Series 2024, featuring the renowned Egyptian rapper and trap artist Wegz. The campaign aims to position the sub-brand as the top choice in its category. 

Wegz, one of MENA’s top-streamed artists, created an exclusive track for the campaign. The track creatively integrates the term ‘Aih’—a common Egyptian expression—into its lyrics, aligning with the series' name, ‘A’. 

This playful repetition in the campaign is designed to create a memorable connection between Samsung’s innovative products and Wegz’s relatable music. 

Wegz’s track blends his distinctive style with the Galaxy A series, creating a campaign that engages audiences in an authentic and cool way. 

The challenge of the campaign is also to reinforce Samsung’s leadership in the market by highlighting how Samsung brings quality and innovation to all with the series’ different features.

“Our goal was to create a campaign that not only highlights the Galaxy A Series' impressive features but also resonates with the younger generation,” said DDB Egypt’s Creative Director, Hosam Akil.

The Galaxy A Series campaign is live across digital and social media platforms.

CREDITS:

Agency: DDB Egypt 

Management Team: Basel El Deeb; Hazem Elsaadani; Dalia Khairy 

Account Team:
Alia Ahmed
Karim Abou El dahab; Zeina Hosny 

Enas Salamouny Hedy Shalaby 

Creative Team: Hossam Akil; Mazen Newar; Islam Hany (Biga); Samah Khedr; Omnia Ramzy 

Digital Team: Nada Marsafy; Nadeem Megahed; Tasneme Badawy 

Client: Samsung

Haitham Fakhr; Yasmin Gadayel; William Soliman; Sherif Salem; Moussa Georgy; Ahmed El Ashram; Moataz Sayed; Moamen Mahrous; Tarek Ihab 

Good People (Production Company) 

Director: Shank
Director’s Producer: Zeina Salem - Sara El Sherif 

DOP: Ahmed Tahoun
Focus Puller: Galila
Freefly operator: Koyman
Techno Crane operator: Joseph
Grip: Baskota
Assistant Director: Seif Gabry
2nd AD: Sarah Abdallah 

CEO: Khaled Zaki
Producer: Nour Abdellatif
Line Producer: Aseel
Assistant Producer: Omar Hindi
Production Manager: Waleed Abdelsalam & Ahmed Essam 

Art Director: Ahmed Shaaban 

Stylist: hana hazem
Video Assist: Ahmed Nasr 

Gaffer: MyGaffer 

Choreographer: Layla Ghaleb 

Dancers: Good Space 

Post Producer Supervisor: Hussein Azziz. 

Post Producer: Nada Kenawy
Editor: Mekky - barbershop
Colorist: Guindy 

VFX Artist: Bassam Hussein - the Snap 

Music production: Hussein Gamal 

Mixing: Hussein Gamal Mastering: Mokhtar el Sayeh 

Singer & lyricist: Wegz