DHL new campaign by Horizon FCB Dubai resonates with young entrepreneurs

Posted on 2024 May,13 | By ArabAd's staff

DHL announces they’ve added great shipping rates to their world leading logistics and delivery services in a fun retail campaign created by Horizon FCB Dubai.

The hero film shows a frustrated fashion designer receiving a package of materials from DHL, which then triggers an escalation of things getting better for her career in a fun exaggerated metaphor of how DHL added more competitive price points to their already first-rate delivery service.

Horizon FCB Dubai Creative Director, Colin Smith said: “Just when you thought DHL couldn’t get any better, they go and add great shipping rates to their deliveries.

The aim of the spot was to resonate with the many young entrepreneurs in the MENA region and show them that DHL can help them on their journey. Whatever that may be.”

Executive Creative Director, Mohamed Bareche, added: “The campaign is a smart and creative way to communicate a price offering that is relevant to Ecommerce sellers and young people starting out on their career path.

In an effort to add even more value for our clients, we also filmed different scenarios of the young girl’s rise to success in order to create alternative edits for social media, reducing fatigue.”

The film really brought to life a hardworking message that DHL have made a good thing even better. And it seems to connect & well resonate with young entrepreneurs.

It was produced by Good People and directed by Omar Shawky.