On February 9, 2021, the Emirates Mars Mission’s Hope Probe entered into orbit around the Red Planet to provide the first complete picture of the Martian atmosphere, culminating years of research and preparation and achieving a historic milestone for the Arab world and humanity.
To commemorate the arrival of the Hope Probe to Mars, and make some good noise about this amazing news, The UAE Government Media Office and Dubai Airports in collaboration with TBWA|Raad agency produced a limited-edition stamp made with ‘Martian Ink’.
This specially-created ink is made from volcanic basalt rocks that are found in the UAE’s mountains and highly resemble those present on the surface of Mars. An emblem of the country’s ambition and guiding principle that “Impossible is Possible”, the stamp’s liquid ink was created from basalt rocks, collected during a special mission to the UAE’s Fujairah Mountains and Sharjah’s Mleiha Desert by experts and gemologists. The rocks were crushed into a fine paste and dried in the sun and then mixed with chemicals to create three separate colours that represent the Red Planet. Basalt rocks date back tens of millions of years and give the UAE’s mountain ranges their distinct rugged look.
Travelers passing through immigration at all Dubai airports starting 9 February will hence receive the distinctive red ink stamp, which welcomes them with a memorable reminder of this new era for Arabs in time and space and a special message: "YOU’VE ARRIVED IN THE EMIRATES. THE EMIRATES IS ARRIVING AT MARS ON 09.02.2021."
This stamp on travelers' passports acts as a wonderful reminder about this one-of-a-kind historic mission spearheaded by the UAE.
Credits:
Client: The UAE Government Media Office
Khaled AlShehhi, Executive Director Marketing & Communications / The UAE Government Media Office
Latifa AlMarzooqi, Social Media Manager / The UAE Government Media Office
Ghaya AlBannay, Social Media Executive / The UAE Government Media Office
Sherouk Maher, Editor / The UAE Government Media Office
Hana Shafeek, Editor / The UAE Government Media Office
Agency: TBWA\RAAD
Walid Kanaan, Chief Creative Officer / TBWA\RAAD
Bruno Bomediano, Executive Creative Officer / TBWA\RAAD
Alex Pineda, Creative Director, Copywriter / TBWA\RAAD
Osama Siddiq, Art Director / TBWA\RAAD
Zeina Abuzaid, Motion Designer / TBWA\RAAD
Juliana Arboleda, Designer / TBWA\RAAD
Zeina Safa, Arabic copywriter / TBWA\RAAD
Maian Alken, English copywriter / TBWA\RAAD
Romy Abdelnour, Corporate Communications Director / TBWA\RAAD
