In a bold move that's set to shake up taste buds across the Middle East region, KFC has joined forces with the iconic Cheetos, to unveil a culinary sensation: Crunchin' Cheese Fried Chicken!
By teaming up with Cheetos, the crunchy corn puff snack brand made by Frito-Lay, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge.
Picture it: Flavor vs. Flavor. Crunch against Crunch.
This tantalizing partnership is more than just a meal; it is introduced as a sensory explosion and how else can it not be? Those two brands are known to be always a crowd favorite. So it is no surprise that with "Finger Lickin' Good" at its heart, KFC X Cheetos is sure to deliver a mouthwatering experience that defies expectations.
What started with a series of teaser films and social media executions to build excitement – unveiling the iconic characters Colonel Sanders and Chester the Cheetah coming together – quickly evolved into a fully-fledged 360-degree campaign including TVC, digital, and OOH touchpoints that are captivating the audience.
This isn't just food; it's an event. And the means to announce it are just It, as fun and cool as the collaboration.
Rolling out across the Middle East, the campaign is a crunch-filled 80-second live-action film showcasing Colonel Sanders and a CGI Chester the Cheetah dancing it out in the kitchen to perfect the new recipe, combining KFC’s signature breaded chicken with a special Cheetos coating.
Chuck Studios, the global food advertising specialist, brings the finger-lickin’ goodness of ‘Chrunchin’ Cheese Chicken’ to life with a mouthwatering 30-second kitchen sequence, which showcases KFC’s signature fried chicken and the sticky irresistibility of Cheetos crisps. The crispy chicken, seasoned with a crunchy, cheesy coating is fried until perfectly golden and finished with a sprinkling of extra Cheetos seasoning.
The live-action part of the campaign, in which the two brand mascots cook up their collaborative scheme, was handled by the production partner Good People.
Ahmed Arafa, Marketing Director at KFC MENAPAKT & CIS, commented: “Our latest chapter with Cheetos marks our biggest marketing effort thus far in 2024 and is all about a unique partnership between two big bosses. Our collaboration with Chuck Studios was instrumental in bringing our vision to the screen. And what better way to enjoy the best of both, KFC and Cheetos, than a double crunch.”
Olaf Van Gerwen, Founder and Global Creative Director said: “I’m a true believer in co-branding. This film brings fans of both KFC and Cheetos together for a new experience. Brand and agency teams were on board with sprinkling in fresh camera movements, new angles and weird lenses, so there was a lot to experiment with to underline the iconic and unique proposition. I have to admit though, I ate a few too many Cheetos on set. Cheetos dust all over my gear. Talk about finger lickin’ good.”
KFC Arabia and Cheetos are officially #PartnersInCrunch, and the results are surely extraordinary.
Buckle up – your taste buds are in for a wild ride!
CREDITS:
Walid Kanaan – Chief Creative Officer
Joe Lahham – Managing Director
Frederico Roberto – Executive Creative Director
Rodrigo Scapolan – Creative Director
Sanele Ngubane – Senior Copywriter
Diogo Seibert – Senior Art Director
Farida Abdel Aal – Arabic Copywriter
Ramez Rahal – Strategic Planner
Ahmed Hamza – Senior Account Director
Richard Rao – Account Director
Tony Kayouka – Head of Social and Content
Rony Skaf – Executive Digital Director
George Oghgassian – Senior Account Executive
Layla Adib - Account Executive
Hamza Khan – Senior Social Media Manager
Rand Hilal – Senior Social Media Executive
Carol Younan - Social Media Executive
Karim El Khoury – Digital Account Executive
Diala Toska – Digital Account Executive
Natasha Oneto – Senior Producer
Abir Hanna – Senior Producer
Alia Fakha – Producer
Production Company: Chuck Studios
Producer: Didi Stoepman
Director & DOP : Olaf van Gerwen
Art Director: Jantien de Wilde
Editor: Tom Burggraaf
CGI partner: Unexpected GmbH
Production Company live action: Good People
Producer Good People: Omar Khalil
Live action director: Aziz Aljasmi
Romy Abdelnour – Head of Communications
Lea Moufarej – Communications Executive
Ahmed Abouelnour - Senior Content Creator
Kalaiselvan Mariyappna - Finalizer
Sugan Jeevarathinam - Finalizer
Steve Guiragossian – Senior Finalizer
Dheepu Peter – Senior Graphic Designer
Binoy Samuel – Senior Graphic Designer
Smithesh Krishnan – Senior Designer
Leo Paul – Senior Digital Designer
Mike Thomas – Senior Finalizer
Abdulrahman Hany – Content Creator
Girish Sapalya – Retoucher
Production: Good People, Chuck Studios, Alex & Steffen, Barry Kirsch Productions
