Listen to the article
On the eve of the International Day of Children's Rights which took place on Saturday, November 20th, the French association L'Enfant Bleu has launched a new public awareness campaign and called on the candidates for France’s 2022 presidential elections to make strong commitments against violence against children.
The first TV film by L'Enfant Bleu, signed and produced courtesy of Havas Sports & Entertainment, is conceived as a mini-thriller. With no dialogue, the spot titled ‘Prisoners’ focuses on the neighbor of a child abuse victim who has no idea of the drama the latter lives through every day.
Despite having some suspicions, he hesitates to raise the alarm and ends up convincing himself that everything is fine. This is far from a fictional situation. Too often, a child could have been saved without the hesitation of a neighbor. These children are thus prisoners of their aggressor within the family sphere.
"Since the the #Metooinceste movement, the publication of various books of testimonies of public people and especially reports of child abuse cases during the lockdown due to the pandemic, have increased sharply. However, more than 80% of these cases are reported by a member of the immediate family circle. The goal of the film is to bring the viewer to a simple observation: abuse is not always obvious. But it is important for everyone to keep in mind that a simple call can save a life. At the slightest doubt, it is essential to alert ", declares Isabelle Debré, President of L'Enfant Bleu.
"With this film, we wanted to subtily create a disturbing moment in order to shake up the audience's certainties and force them to answer the question: what would I have done in the place of this neighbor? We want to show that violence against children is not always visible, and often takes place within the family home. It is everyone's responsibility to pay attenton to the slightest signals in order to be able to raise the alert at the slightest doubt. By being attentive, we all have the power to save a child's life," says Fabrice Plazolles, Creative Director of Havas Sports & Entertainment.
"Prisoners" will run all through December 2021 on the main French TV channels and on digital.
CREDITS
Agency : Havas Sports & Entertainment
President : Stéphane Guerry
Associate Managing Director : Emeric Deminière
Creative Director : Fabrice Plazolles
Art Director : Quentin Clausse
Copywriter : Nil Niviere—Schouvaloff
PR & Influence : Audélia Leloup
TV Producer : Philippine Domenech
Production : Obvious
Producer : Maximilien Rivolet
Director : Dario Fau
Post-Production : Obvious
Sound Production : HRCLS
Head of Sound Production : Ivan Jovanovic
Sound Producer: Wilfried Jourdan
Brand : Association L’Enfant Bleu
President : Isabelle Debré
National Director : Laura Morin
Ciommunication and Funds : Pauline Grison
