Maison Cartier and Publicis Luxe new global campaign works as an invite to a dreamlike adventure
Posted on 2023 Dec,13

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Publicis Luxe and Cartier celebrate the holidays with #TheFabulousCartierHouse global campaign

Publicis Luxe's has launched the global campaign for Maison Cartier for this holiday season. 

Reconnecting with the magical tales of winter, Cartier’s holiday campaign is designed to light up the end of the year. It has been crafted as an invitation to cross the starry night aboard a fabulous ship, on an imaginary voyage. It carries with it the world of Cartier and sows in its wake the precious aura of the House's iconic creations.

With an invite to follow, the campaign masterfully weaves the precious links that bond people and places, while spreading a festive spirit around the world.

Whether it's at the top of a mountain, above the clouds, the Place Vendôme in Paris, flying over a frozen lake, gliding down a snowy slope surrounded by fireflies, crossing an ocean of clouds, or getting lost in the heart of a fairy light illuminated forest of Christmas trees, this campaign is designed to look as a magical journey transporting the viewer to moments of enchantment and pure magic.

Fully crafted by the Publicis Luxe team, this international campaign features all the iconic jewels of the Maison Cartier: from the legendary Tank watch to the Love ring, spread around 16 animated capsules and a series of dreamlike images.

The magical campaign will be available in stores, on Cartier digital areas and as print, digital / 3D and window displays.