Signed by FCB Health Brasil, the campaign offers a message of hope and continues the story of nutritionist Malu
Aiming to strengthen the concept “Nutrition Connects Us,” created by FCB Health Brasil, Nestlé Health Science is continuing the story of nutritionist Malu, which the company started last year, and launching a new campaign on National Nutritionist Day. With the same sensibility as the previous production, showing how good eating habits can bring people together and create bonds, Malu’s story is now presented in the current context and challenges of Covid-19.
After becoming a nutritionist as a way to give back the love and attention she received as a child, Malu is now a professional who inspires and moves people with her dedication to work and her close connection with her patients.
The animated video produced by Factory Brasil shows the essential role played by nutritionists, and offers a message of hope. The production will be aired on the brand’s digital channels for the entire month of September.
“This project was conceived and developed during the quarantine, precisely to recognize the value of professionals who put themselves on the front lines of the fight against the pandemic. Everyone in the team experienced that emotion intensely. Malu inspired all of us,” says Mauro Arruda, ECD and Co-Managing Director at FCB Health Brasil.
Nestlé Health Science chose FCB Health Brasil as the agency for the annual communications project for its Medical Nutrition division. The project is focused on enteral nutrition, a treatment for people who are unable to completely feed themselves through the mouth.
Nestlé Health Science is a company driven by science and committed to promoting the role of nutritional therapy, thus helping improve the health of patients and consumers through a premium line of nutritional solutions. The company offers a vast portfolio of products that complement and help improve nutritional conditions.
Credits
Advertising Agency: FCB Health Brasil
Client: Nestlé Health Science
Campaign: National Nutritionist Day – Nestlé Health Science
Title: Malu: Smiles
Strategy, creative and production: FCB Health Brasil
Amanda Fonseca, Amy Golembeski, Ana Takano, Breno Ferreira, Bruna Rodriguez, Brunno Bari, Danilo Castro, Diego Freitas, Diogo Barbosa, Fernanda Geraldini, Giovanna Levy, Henrique Aquino, Luisa Kneipp, Luiz Eduardo Doria, Mariana Rossi, Mauro Arruda, Murillo Moretti, Pedro Lazzuri, Priscila Noronha, Rodrigo Resende, Samya Anjos, Tatiana Gomes.
Video and animation production: Factory Brasil
Sound production: A9
Client approval: Mariana Lemos, Samela Viana, Juliana Bortali, Thais Justino, Lilian Ninomiya, Thamiris Silva, Thais Siqueira, Leila Shimanoe.
