Riyadh Season 2024 has kicked off. This thrilling annual festival that turns Saudi Arabia's capital into a cultural and entertainment hub, offers endless experiences across music, sports, art, and cuisine. Among these happenings, the highly anticipated 'Reignited' rematch between Oleksandr Usyk and Tyson Fury announced in an exciting trailer.
From November 2024 to March 2025, Riyadh Season's series of entertainment, cultural, and sporting events will transform the Saudi Arabian capital into a global hub of excitement.
The new Saudi Season started with a massive Riyadh Season 2024 opening ceremony featuring Busta Rhymes, Ciara, Missy Elliott and a gigantic fight all at Kingdom Arena.
Riyadh Season has released a new cinematic boxing trailer, 'Obsession', building excitement ahead of the highly anticipated 'Reignited' rematch between Oleksandr Usyk and Tyson Fury. The showdown is set to take place on Saturday, December 21, at the Kingdom Arena in Saudi Arabia.
Tyson Fury looks to avenge his first career defeat against Oleksandr Usyk in a Riyadh Season spectacular and eagerly anticipated rematch.
The campaign, conceptualized by BigTime Creative Shop — a saudi-based boutique agency, which was recently recognized as MENA’s Fastest Growing Agency by Effies MENA and named Regional Independent Agency of the year at LIA — was directed by the renowned French collective Megaforce and produced by Riff Raff Films.
The promo, infused with humor and bold storytelling, follows on from the thrilling first contest between the fighters in May, where Usyk was crowned the first undisputed heavyweight champion of the 21st century.
With the boxing world now counting down to their next clash, 'Obsession' captures the all-consuming rivalry between two of the sport's greatest heavyweights.
Set to Kylie Minogue's iconic 'Can't Get You Out of My Head,' the trailer delivers surreal and comedic scenes that reflect Usyk and Fury’s mutual fixation on each other.
Fury envisions Usyk everywhere—even his family hilariously transforms into Usyks—while Usyk imagines Fury in the most unexpected places, including on a sausage, a playful nod to Fury’s infamous “sausage” taunts.
Just weeks away from this historic rematch, the new trailer builds on the mental pressure surrounding this much awaited battle, adding more excitement to the overall event.
'Obsession' manages to set the tone for what promises to be another unforgettable chapter in boxing history, brought to life by Riyadh Season.
CREDITS I Obsession
Chairman of GEA: H.E. Turki Alalshikh
Client: Riyadh Season
Agency: BigTime Creative Shop
CEO: Mohammed Sehly
CCO: Rayyan Aoun
Creative Director: Saymon Medeiros
Sn. Business Director: Ziad Chehab
Social Media Director: Nael Girgis
Sn. Agency Producer: Inas Nagy
Sn. Art Director: Gustavo Bilesimo
Art Director: Bruno Freitas
Production: Riff Raff Films
Director: Megaforce
Executive Producer - Tracey Cooper
Producer – Kate Brady
DOP – Arnaud Potier
Production Designer – Andy Kelly
Costume Designer – The Lipops
Post-production: Selected Works
Executive Producer: Sean Costelloe
VFX Creative Director: Francois Roison
Post Producer: Will Howland
Colourist: Hannibal Lang
2D Lead: Pete Hodsman
3D Lead: Mickey O’donoghue
Technical Director: Adame Boutrif
Sound Design: 750 MPH
Supervision Sound Designer: Sam Ashwell
Mix: Sam Ashwell
Audio Head of Production: Olivia Ray
