du’s “unusual” Halloween campaign

Posted on 2018 Nov,10

To promote its home internet offerings, du took an usual approach to Halloween, poking fun at typical horror movie clichés to reveal what could happen if you choose to leave home on the night of Halloween.

Horror and thriller movies have taught us throughout the years that Halloween is a time when slashers and monsters lurk outside. Why put yourself at risk, when you can stay safe and indulge in du Home’s Premium TV, High-speed Internet and Unlimited Internet Calls?

The campaign’s two films, launched on the brand’s YouTube channel on Halloween day, depict the scenarios of two different protagonists; a writer and a housewife, who both left the comfort and safety of their homes on Halloween night.

Credits

Agency: TBWARAAD

CCO: Walid Kanaan

General Manager: Joe Lahham

ECDs: Fouad Abdel Malak, Manuel Bordé

ACDs: Oswaldo Sa, Alex Pineda, Gonzalo Palavecino

Agency Producer: Rouba Asmar, Gloria Abu Diwan

Senior Account Director: MarcAnthony Haddad

Production House: Good People

Director: Samir Syriani

DOP: Yves Sehnaoui

Executive Producer: Sabine Farah