Partners since 22 years, Evian and BETC Paris, have set their latest film on an exotic, slightly rugged beach, treating the ears as well as the eyes with a cover of the classic Beach Boys hit “Kokomo”, performed by Lilly Wood and The Prick.
The Film
In this short film, a surfer falls when taking on a wave, then wakes up on a beach surrounded by stylish, cool, and incredibly young surfers – which might have something to do with the fact that the only bar on the beach is serving evian.
Staying true to the “Live young” signature, the film reaffirms evian’s vision of youth: a positive and universal value and an openness to the world and the unexpected, regardless of age.
Directed by James Rouse and produced by Wanda studios, the “Baby Bay” spot will be surfing the web from April 20th, before making waves on cinema and TV screens.
The Outdoor Campaign
For the outdoor campaign, a famously bcaby-faced it-girl will be appearing in the US as a surfer with her baby lookalike. People will find who is at the latest web surfer hotspot, through the new hub launched.
Packs and bottles will display images of baby surfers, but also their adult versions, as they would have looked before drinking evian. A collector’s bottle that reveals the “babyfied” reflection of the film’s hero through the water will also be distributed in large retailers and convenient stores.
The App
A virtual reality application, which was released April 19, designed by agency Versus Fully Tailored Creation in partnership with Quiksilver, will present a fun and outlandish immersive 360° experience inside a wave. Users can put themselves in the shoes – or rather the wetsuit – of a baby and perform some iconic surfing moves.
Collector: Evian x Colette
The legendary Parisian concept store Colette will also be experiencing a wave of youthful energy as of April 20th. Here, customers will find three baby surfer t-shirts, as well as special edition flip-flops for adults that leave a baby footprint in the sand.
