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In a world where one in every two people will be diagnosed with cancer in their lifetime, the Publicis Foundation is launching the first cross-industry coalition to erase the stigma of cancer in the workplace, supported by leading cancer charities and organizations including Memorial Sloan Kettering Cancer Center (MSK), MacMillan Cancer Support and the Gustave Roussy Institute.
This initiative started slowly but surely.
Over the past end of year holidays, Publicis Groupe shared its annual greetings video, titled “Useful Wishes”, which put the spotlight on HPV related cancer – a personal theme for Publicis Groupe CEO Arthur Sadoun who in April 2022 was diagnosed and treated for cancer last year.
After making his condition public, he received thousands of testimonies that exposed the fear those with cancer experienced, not only for their lives, but also for their jobs.
Those messages reflected an unsettling reality that Working with Cancer aims to address: 50% of cancer patients are afraid to tell their employer about their diagnosis, despite 92% feeling that support at work positively impacts their health.
At Davos on the 17th of January, in partnership with the World Economic Forum, Working with Cancer will launch a pledge rallying some of the world’s most influential companies around the commitment to building the most open, supportive and recovery-forward work cultures for their employees. It will invite every business, big and small, across the globe to join the movement.
On this platform, each company will be able to outline their own commitments to cancer patients in their organizations.
Publicis’ specific pledge includes providing cancer patients with full job security for at least one year, and bringing the necessary career support not only for them, but also for caregivers in our organization.
This pledge will be amplified by a campaign titled 'Work/Life' that illustrates what cancer patients go through when they hide their condition from their colleagues.
At launch, Working with Cancer already has the support of key global organizations including Abbvie, Adobe, AXA, Bank of America, BNP Paribas, BT, Carrefour, Citi, Disney, EE, Google, Haleon, L’Oréal, Lloyd’s, LVMH, Marriott, McDonald’s, Meta, Mondelez, Microsoft, MSD, Nestlé, Orange, Omnicom, Pepsico, Reckitt, Renault Group, Sanofi, Toyota, Unilever, Verizon, and Walmart.
For World Cancer Day on 4th February, Working with Cancer will launch a mass media wakeup call to encourage everyone to play their part in supporting their colleagues with cancer. To ensure this call will be heard by all, it will be backed by a far-reaching campaign and $100M in media that has been generously donated by partners around the world.
Arthur Sadoun, CEO of Publicis Groupe, said: “It is a tough reality, but whether directly or indirectly, every one of us will have to confront cancer in our lives and in our workplaces. Companies have a key role to play in that. Working with Cancer is an increasingly important initiative, on a front that many businesses are already invested in. By making their existing efforts more accessible and visible, together we can reduce the anxiety and stigma of cancer in the workplace and positively impact our people’s health. Through a truly collaborative approach, a light lift from everyone becomes deep and lasting impact for cancer patients at work.“
Selwyn M. Vickers M.D., FACS, President and CEO of MSK, noted: “MSK is proud to be a founding partner of Working With Cancer, and also to take this important pledge. As clinicians, scientists, and staff committed to caring for as well as treating people with cancer, we know the toll that cancer can have on patients and their families. Taking collective action to normalize the conversation around cancer in the workplace is imperative to help people feel supported as they experience their cancer journey.”
