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Cadillac has recently rolled out a new logo alongside its newest range of electric cars. The monochromatic logo is sleeker, steely and futuristic. But the gradual rollout of the full, new visual identity developed by the New York-based agency Mother Design is still taking place and will include photography, a new colour palette, and new typography.
The new typeface from Colophon Foundry – one which used to be a classy, hand rendered-style serif – has, for example, now evolved into the “Cadillac Gothic,” a bold sans serif typeface, again a nod to the company’s future-driven rebrand.
In the age of minimalism, Cadillac is only one of many brands to pursue a cleaner, simplistic visual identity. Volkswagen, Nissan and BMW have all opted for sleeker designs to fit the growing neatness of what we might envision our tech-driven futures to be.
Mother Design’s new visual identity for Cadillac will be seen in all advertisements, owned social and digital channels, and on all vehicles.
