Famesters, an influencer marketing agency, has released its latest report titled “AI in Influencer Marketing Report: a 2024 Market Analysis”.
The Famesters experts analyzed the data and highlighted the transformative impact of artificial intelligence across industries, particularly in influencer marketing.
This analysis reveals the current state of AI technology, highlights the rapid growth of the market, and its unprecedented influence on the influencer marketing landscape.
The AI industry is experiencing explosive growth, with its global market size projected to exceed $240 billion by 2025. The AI potential is limitless, as it includes both machine learning applications in everyday apps and advanced generative AI models that create text, images, and music.
Famesters’ report states that 72% of companies are now leveraging AI to boost productivity, while 80% of employees utilizing AI report increased efficiency in their work.
Pavel Beinia, CEO & founder of Famesters, says, “With technology evolving so quickly, the role of AI in business is more important than ever. And influencer marketing is no exception – AI has already transformed every angle of the industry, from refining influencer selection, content creation, to providing real-time campaign insights. In influencer marketing, AI is mostly used for content creation (46.2%), data analysis (33.5%), audience targeting (28.3%), and customization of AI behavior (22.7%). AI helps to not only optimize performance but also scale campaigns with precision. In our report, we have gathered vital insights to help brands fully leverage AI in their influencer marketing strategies.”
The Famesters report reveals that nearly 50% of professionals in the influencer marketing industry are already incorporating AI into their campaigns. This shift is not just about efficiency; it’s about enhancing creativity and ability to drive measurable business results. AI tools are empowering marketers to identify the right influencers, streamline content creation, and optimize campaigns based on real-time analytics.
Key findings from the report include:
● Nearly one in ten businesses in the U.K. and the U.S. are gearing up to invest over $25 million in AI initiatives during 2024.
● 64% of businesses expect AI to significantly improve their productivity.
● 36.6% of influencer marketing professionals report that AI has greatly improved their campaign outcomes.
The report also addresses concerns regarding job displacement, with forecasts suggesting that AI advancements could affect 15% of the global workforce by 2030. However, the silver lining is the creation of approximately 97 million new jobs, which underscores the need for professionals who can effectively collaborate with AI technology.
“I believe that companies that utilize AI today will gain a significant advantage over those that hold back. AI is not here to replace humans. This report aims to demystify AI for brands, and provide them with the knowledge to use this technology,” Beinia added.
