“White was the most commonly used color in prominent shopping app icons as of February 2022,” reports MoneyTransfers CEO Jonathan Merry. Icons of the most popular shopping applications employed white for about 43% of their design.
Each of the researched categories has its dominant tone. According to MoneyTransfers analysis, black was the most common color for gaming apps, while red was popular for food and drink applications.
The most popular apps of 2022, based on downloads, spending, and active users
MoneyTransfers concludes that consumers spent $33 billion on mobile apps in Q1 2022, the biggest ever amount. In just two years, that’s risen by 40%, although the pandemic-related surge in mobile growth is diminishing.
It’s essential to keep in mind that this includes money spent on online products and subscriptions to digital services. However, it does not include the $33 billion in mobile spending on retail items and deliverable products.
Global app downloads in Q1 2022
The top apps by downloads were Instagram, TikTok, Facebook, WhatsApp, Snapchat, Telegram, Shopee, Facebook Messenger, Spotify, and Zoom Cloud Meetings.
TikTok, YouTube, Tinder, Disney+, HBO Max, Tencent Video, Google One, Piccomai, QiYi, and QQ Music were the top apps by consumer spending.
Facebook still has the most monthly active users globally, with TikTok, Amazon, Twitter, and others in second and third place.
Top global apps based on monthly active users
Facebook, WhatsApp, Instagram, Facebook Messenger, TikTok, Amazon, Telegram, Twitter, Spotify, and Netflix were the top apps on monthly active users.
Market data single out Snapchat and Shoppee as two of the most influential apps. Snapchat has appeared to stagnate in recent years. However, brand partnerships with Coke, Amazon, Under Armour, and investments in AR have helped move it up from seventh to fifth.
While Shoppee’s income and user numbers have been growing, the Singapore-based online retailer’s market share has steadily decreased. Something else worth noting is how many humans seem to value good health. Medical apps are expanding 23% every quarter, while health and fitness apps are growing at roughly 20%.
