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Publicis Groupe, the global marketing, communication, and digital transformation group, dominated the recent MENA Effie Awards taking home 61 award wins – a regional and global Effies record for the highest number of wins by any network in a single year.
In addition, Publicis Groupe was also awarded two of the most prestigious recognitions of the year:
- The Most Effective Agency Office of the Year for Leo Burnett Dubai; and
- The Most Effective Agency Network of the Year for Leo Burnett Middle East
The prestigious MENA Effie Awards are considered to be the industry benchmark celebrating marketing effectiveness and strategic excellence for the region, and globally.
Commenting on this achievement, Bassel Kakish, CEO of Publicis Groupe Middle East said, “Our Effie wins are a testament to the creative brilliance that comes with a true ‘Power of One’ collaboration between our clients, and within our own teams. I am so proud to be a part of this incredibly talented team at Publicis Groupe. Their passion and drive to deliver impactful and powerful work is an inspiration for us all. A new industry benchmark has been set, and I look forward to continuing to raise the bar for strategic and marketing excellence for our clients and for the industry at large.”
The medal tally across Publicis Groupe’s agencies is as follows:
- Leo Burnett Middle East: 34 Effies - 17 Gold. 7 Silver. 10 Bronze.
Special Award - Most Effective Agency Office of the Year
Special Award - Most Effective Agency Network of the Year
- Saatchi & Saatchi Middle East: 16 Effies - 7 Gold. 3 Silver. 6 Bronze.
- Publicis Middle East: 2 Effies - 1 Gold. 1 Silver.
- Starcom Middle East: 2 Effies - 1 Gold. 1 Silver.
- Prodigious Middle East: 3 Effies - 1 Gold. 1 Silver. 1 Bronze
- Studio M (part of Leo Burnett) : 3 Effies - 1 Gold. 1 Silver. 1 Bronze.
- One Team Stellantis (part of Publicis Middle East) : 1 Effie - 1 Gold.
In the lead up to the MENA Effies, Publicis Groupe had already achieved a region-first milestone for achieving 127 shortlisted entries, representing 36 brands and 50 impactful ideas.
