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A new survey by Bayt.com and YouGov focuses on current trends in employee attraction, retention, and engagement from both the employee and employer perspectives.
The MENA Talent Attraction and Retention 2022 survey revealed that the three top drivers of employee attraction in Lebanon are salary and compensation (56%), workplace environment (53%) and long-term job security (39%). The least important factors reportedly are aesthetics of the company such as the logo and website design (8%) and positive media presence (11%).
Additionally, nearly 7 in 10 respondents in Lebanon find an employer attractive if they follow good ethics and practices. Further, 57% of respondents look for a friendly company culture and 48% look for companies that engage in corporate social responsibilities.
Ola Haddad, Director of Human Resources at Bayt.com said: “Our annual Talent Attraction and Retention survey demonstrates that a large number of Lebanon professionals hold their current workplace in high regard and would even recommend their employers to other job seekers. Organizations in the region should continue engaging their talent and seeking their feedback to improve their ability to attract top talent and to drive up their loyalty in 2022 and beyond.”
Attracting talent is an important step that employers need to remain aware of and proactively work on. When asked to what extent companies do a good job at exciting job seekers about their culture and attracting them to apply, 34% of respondents said ‘to a great extent’, 27% said ‘somewhat’, 15% said ‘very little’, and 3% said ‘not at all’.
Social Media (38%) and online company pages targeting job seekers (22%) are considered to be the most effective medium to promote a company’s culture to job seekers. When asked ‘what type of information would most excite you to join a company as an employee’, 59% of respondents voted for highlighting company’s perks and benefits, 40% said awards and milestones and 37% said company events and socials.
What matters post hiring
After being hired, the survey showed that the most important drivers of loyalty for Lebanon professionals are training and development opportunities (39%), opportunities for long term career development (38%) and job security (27%).
Workplace culture is instrumental in retaining employees by improving motivation and organizational commitment. Positively, 76% of respondents have been working in their current organization for more than two years. In fact, more than 6 in 10 of the working population in Lebanon are happy at their current workplace and 70% would recommend their current workplace to someone looking for a job.
About 7 in 10 agree that the company regularly takes feedback from their employees to understand them and 73% agree that the leadership takes their feedback seriously. Further, 67% of the respondents said they would apply in the current organization for their current role if they had to do it all over again.
Zafar Shah, Research Director at YouGov said: “Our latest survey aims to promote understanding of Lebanon professionals’ motivations and expectations. Data shows that multiple factors drive employees’ commitment to their work including the work environment in which they work, opportunities to grow and develop and their relationships with their companies.”
Data for the Attraction and Retention of Talent in MENA survey was collected online from 17 November to 14 December, 2021.
Results are based on a sample of 2,473 respondents from countries including the UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan, Iraq, Palestine, Syria, Egypt, Morocco, Algeria, Tunisia and Sudan among others.
