Organized by Fernand Hosri Group, “Unleash your Creativity” the annual interuniversity creative competition has amplified the challenge for 2021.
After five successful years, they have lifted the bar in this 6th edition. Still the primary aim of this initiative is to offer Lebanese young talents national and international recognition and experience.
Business, Marketing, and Advertising students from seven participating universities (AUB; LAU; NDU; USEK; USJ; Lebanese University; and Balamand) have worked on a marketing brief related to “The Jelly Bean Factory” brand, as they were asked to come up with an extensive multilevel campaign.
Evaluations will be made by a board of eminent specialists in the advertising and marketing field including agency creative professionals. The novelty this year is that an online popularity vote has been introduced and will allow one additional team to reach the finals based on the popularity garnered by online voters, as a platform was developed specially for that purpose.
The 10 finalists will receive coaching sessions and certificates enhancing their skills and readying them for the finals. The winning group will travel to undergo extensive training abroad. While the two runners up will get local internships at Impact BBDO and JWT agencies.
The team that will be selected through public voting will intern at kelchi.com by Beiruting.
This Competition is sponsored by the Ministry of Labor, BTA, United Nations Global Compact, TBWA/Raad, Impact BBDO, JWT, Vanguards, Grand Cinemas, Executive Magazine, ArabAd magazine, Multiframes, Beiruting, Vanguards, New TV, Virgin Radio, and Light FM.
