1001, the hyper-localized streaming platform in Iraq, has chosen UAE-based agency Talent Plus as its exclusive media representative partner for all campaigns across the MENA region and Iraq.
Launched in March 2023, 1001 quickly became Iraq’s #1 streaming app with three million unique users.
Backed by Sharqiya Group, Iraq’s largest media company, 1001 has become the largest legal platform by number of committed subscriptions in Iraq, and has also compiled the largest library of legal content in the country through its partnerships with OSN+, StarzPlay, Rotana, Sharqiya TV, TOD (BEIN Media Group), and LaLiga.
As a leading OTT service, 1001 provides a comprehensive range of exclusive movies, TV series, live sports, and international programming, solidifying its position as the go-to choice for entertainment in Iraq.
Since its launch, Talent Plus has been committed to reshaping the industry. It says it has revolutionized the media landscape with its innovative approach.
“We are thrilled to partner with Talent Plus to enhance our marketing efforts,” said Mohsen Khairaldin Garcia, CEO of 1001. “Their expertise in the media world and their understanding of the MENA region will play a pivotal role in further cementing 1001’s presence as a leading content platform, both in Iraq and beyond.”
“Our partnership with 1001 marks a significant milestone in our mission to innovate and drive positive change in the media industry. Together, we’re fostering collaboration that will not only benefit both companies but will also create a stronger, more sustainable and brighter eco-system,” noted Talent Plus CEO Michel Chahda.
In 2024, Talent Plus received the support of three established companies and businessmen in an aim to shake up the talent and creator economy industry in the UAE, the MENA region, and South Asia.
Talent Plus is dedicated to creating impactful influencer campaigns that drive brand awareness and engagement. Its Founder and Chief Executive Officer is entertainment veteran Michel Chahda, supported by Gushcloud Co-Founder and CEO Althea Lim, and backed by ADM Holdings and J&F Holdings.
One thing is sure, partnerships with major players like 1001 will demonstrate the power of collaboration and contribute to creating a healthy ecosystem in the media industry.
