The 2025 World Out of Home (WOO) Annual Congress will be held in Mexico City from June 4th to 6th.
This is the first time the WOO Annual Congress has been held in Latin America and follows the highly successful WOO Annual Congress in Hong Kong, its first visit to Asia, earlier this year. Over 500 delegates attended.
Helping to host the 2025 event will be ALOOH, the trade body representing Out of Home in the region. ALOOH was formed in 2018 and both Gabriel Cedrone (ALOOH President) and Guillermo de Lella (ALOOH General Manager) are Vice Presidents on the WOO Board.
WOO President Tom Goddard says: "WOO is the only global media organisation that represents equally all main markets and it's right that we should now go to Latin America, a dynamic, rapidly-growing market in every respect.
"Mexico City is a fantastic venue and our 2025 Annual Congress will be a major stepping stone as we reinforce Out of Home's status as the most progressive and effective non-online global medium."
