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Digital out-of-home (DOOH) advertising has witnessed rapid growth and innovation over the last few years as new ideas and improvements to existing technology make the channel an increasingly appealing investment for marketers. One of such new and captivating innovation comes from du telecom provider in Dubai.
To bring its Unlimited National Data Power Plans to life, du and its media agency Havas Middle East created an innovative special execution with dynamic creative leveraging OOH 3D technology, a disruptive and pioneering concept in the 3D DOOH tech scene.
Coming to life in Jumeirah Beach Residence (JBR), the 3D digital billboard modernizes the use of OOH media, allowing both the display of unlimited amounts of data on a single screen and the dissemination of the campaign’s message in a more captivating and powerful way.
Breaking the boundaries of traditional OOH, this technology enables the forward-thinking telecom provider to engage more efficiently with its audience by enlivening an otherwise intangible service and delight passer-by.
“There is no better timing than now to merge technology with a digital out-of-home experience. We are extremely excited to have been able to create and activate a personalized 3D interactive execution that is relevant to consumers and is delivered in the most agile way possible,” said Ibrahim Al-Mayahi, Head of Commercial Brand & Marketing Communications, du telecom.
“We are incredibly excited to be given the opportunity by our client‘ du to innovate and push boundaries further in Outdoor advertising, to bring our campaign to life by leveraging a higher level of creativity enabled by the latest 3D technology,” said Naveen Chacko Mathews, Head of Business Unit, Havas Media Middle East.
The campaign also highlights that there are no limits to what can be achieved with innovative creative thinking and leading technology.
The ‘du’ Oasis 3D billboard comes to life daily in JBR until September 9.
