Listen to the article
AdMobilize, a global audience verification company for DOOH and Pikasso, the renowned Out-of-Home Advertising (OOH) company in the Levant, North and West Africa and the Caucasus, team up to bring “world-class” audience intelligence to advertisers across their network.
Continuing on their innovation path, Pikasso says it has partnered up with AdMobilize to add a new layer of data to their digital inventory.
This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, which are currently covering four countries: Algeria, Jordan, Morocco & Ivory Coast. Advertisers and brands will now be able to use granular, real-time data, to target and optimise campaigns on the fly as well as report back on campaign performance using verifiable data delivered to them within seconds.
The results of this innovation are already palpable for Pikasso’s clients, especially in Jordan with the 1st of September marking the beginning of a new phase of “re-opening” the country and gradually coming back to normal life, with mall restrictions being lifted, restaurants working at 50% capacity and schools reopening after 18 months.
At City Mall, the most important and trafficked mall in Amman, Jordan’s capital, traffic levels were found to be higher than 2019 this month, as many people enjoying their long-awaited summer without international travel. Nearly 7M verified Impressions in August and nearly 2.5M Impressions per week in the last month, were identified across three different screens within the shopping Mall.
This gives advertisers and brands strong confidence that audiences are slowly coming back to outdoors and can now rely on reliable data to react on time if there are any sudden changes.
It’s been over 10 years since Pikasso rolled out their first digital screens, counting now with 450 of them across dozens of cities. Innovations on the quality of screens and content management systems have followed and multiple partnerships with the most recognizable names in the industry have been set. The move towards programmatic and selling truly verified impressions with top measurement technology is said to be “a natural progression of the forward-thinking strategy” of the company.
Francesca Vincenti, Head of Programmatic at Pikasso adds: “Once again we are partnering with a world leader in his specialty, bringing Admobilize technology onboard is a step forward to deliver the most accurate impression counts of Pikasso in Mall Large Formats Digital Screens. This allows advertisers to make decisions based on solid factual real-time data grounds.”
AdMobilize currently works with over 200 corporate clients in more than 50 countries helping digital networks to collect 100% anonymous data in real-time. After eight years in the market, AdMobilize has the most complete portfolio of hardware and software products for media owners to measure their networks at scale. AdMobilize believes that the power of Data & Technology is the key to unlock OOH’s potential.
“We are truly excited about this partnership with Pikasso and their team. They have always been pioneers in the region and their short & long term plans align with AdMobilize’s vision of a programmatic future, with transparent & verified data. Advertisers are looking more and more into DOOH as a great complement to their omnichannel media mix, and we’re here to make sure the data is there to prove it. Partnerships like this help the industry to move forward internationally,” says Jose Mora, Global Head of Programmatic for AdMobilize. “We’re thrilled to work alongside the Pikasso team on this initial locations and look forward to expanding our partnership”
