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Donald Mokgale, Managing Director of the Avatar media agency, is to be the closing speaker at the World Out of Home Organization’s first in-person Africa Forum, to be held in Cape Town from March 11-13 2024.
Mokgale has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business. He is an inspirational and passionate advocate for OOH, with radical ideas on driving the growth of the medium across the continent.
He is a proponent of change in paradigm from OOH to Location Marketing, making more use of mobile data, and believes in fostering deep partnerships with media owners, agencies and advertisers alike.
Mokgale’s presentation will touch on many of the key themes of the Forum whilst drawing on his own undoubted passion for the medium and vision for the future development of OOH across Africa.
WOO CMO Richard Saturley says: “Donald has lived and breathed OOH in Africa for many years now and has a deep understanding of how all sides of the industry can come together to utilise the unique economic, structural and social characteristics of the various African markets to cement OOH’s position as a dominant medium across the continent.”
