Creative consultant Dino Burbidge will explore Out of Home creative at World Out of Home Organization (WOO) Europe's Forum in Milan from November 4-6.
Burbidge, who has been one of the most popular speakers at recent WOO Global Congresses according to audience feedback, is a creative consultant specialising in the intersection of creativity and technology, a key issue in digital OOH especially.
He will suggest that creative is critical, the next most element in a campaign to sheer brand size, adding effectiveness and profitability. But not all OOH creative is created equal and he will outline the science and practical tips required to create effective campaigns.
WOO CMO Richard Saturley says: "Dino has brought an added dimension to our Global Congresses, most recently in Hong Kong, and we're delighted to welcome him to our regional Europe Forum. We all recognise that creative is important but it's notoriously difficult to pin down. Dino will do just that with his unique combination of creative coalface experience and understanding of the behavioural science in Out of Home."
Ströer Co-CEO Christian Schmalzl has already been announced as the Milan Dorum’s first keynote speaker and WOO will be revealing more speakers in the coming weeks.
