FEER McQUEEN and Consultics seal strategic partnership
Posted on 2023 Nov,14

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In a significant move set to spur innovation, FEER McQUEEN, a renowned hybrid creative agency with a firm standing in the current marketing, advertising, and technology realms both regionally and internationally, has announced an exciting new partnership with Consultics, a thought leadership firm in the region with a strong diversification scheme and an impressive track record in facilitating the growth and expansion of businesses from across the globe.

This strategic collaboration marks a fusion of two entities, each bringing its unique strengths and expertise to the table. FEER McQUEEN's reputation and extensive presence in the MENA region will be seamlessly integrated with Consultics' in-depth knowledge of business consulting and a strong network of European enterprises looking to expand their footprint in new markets. The result? A powerhouse team that is poised to revolutionize the business landscape in this dynamic and ever-growing region.

FEER McQUEENn will provide Consultics’ list of clients and partners with an array of creative and marketing solutions that they will need to launch themselves in the region, while growing their own reach to better service their existing clientele. This will not only amplify the consulting firm's offerings but also empower them to tap into uncharted territories, combining creative flair with business acumen. FEER McQUEEN's extensive network and know-how in the MENA region will be instrumental in delivering strategies and campaigns tailored to the local culture, preferences, and nuances.

“We firmly believe that Cyprus, with its strategic location, can serve as a vital bridge connecting the European region with MENA. Leveraging our extensive and well-established experience in the MENA region, hand-in-hand with Consultics, we are well-positioned to assist European companies in successfully expanding in Arabic-speaking countries and achieving sustainable growth,” noted Christelle Abou Jaoude, Managing Director Cyprus and Chief Strategy Officer at FEER McQUEEN.

Likewise, Consultics will bring its extensive experience in consulting, strategic planning, and market entry solutions to the table. European and Western companies seeking to make inroads in the MENA market will benefit from Consultics' in-depth market insights, regulatory expertise, and a network of key players in various industries. This partnership will offer a one-stop solution for businesses looking to thrive in the MENA region, with a perfect blend of creative marketing and sound consulting.

“Our partnership with FEER McQUEEN supports the strategic growth of both companies through the embracing of services and expertise. In addition, a global offering is paramount, merging bespoke solutions through creative thinking which for me personally is the foundation of a cherished outcome for both Cyprus and Lebanon,” said Stefanos Nicolaou,  CEO Consultics.

Both FEER McQUEEN and Consultics are excited about the opportunities this partnership will unlock. By synergizing their strengths and complementary skill sets, they aim to foster innovation, drive business growth, and create lasting impact in the region.