FP7 McCann continues its positive start to 2021 with the recent win of The National creative account following a competitive multi-agency pitch.
The agency has kicked off with a compelling campaign for The National’s UAE relaunch tackling the global presence of the publication using the headline ‘The World Has Borders, Our Stories Don’t’. This will be followed with local and regional campaigns on both an ATL and digital front.
Substantial growth has led The National to launch a new global URL (TheNationalNews.com) and expand its operations across multiple key cities around the world. Since The National serves as a revealing regional voice on the international stage they looked for an agency partner that shares their vision and has the capabilities to support their growth on a global scale.
Jon Marchant, FP7 McCann Dubai’s Managing Director, said: “The National is the destination to understand the Middle East at a time when the region has never been more important. With some exciting expansion plans afoot, we are excited to help propel the publication onto an international stage.”
Mireille Puskulian, The National’s Head of Marketing and Communications, added: “As we announced the global expansion of The National, we knew we needed a creative agency with a global perspective and experience to drive our message to our growing audience. FP7 McCann Dubai delivered a compelling and creative pitch, which demonstrated strategic thinking backed by a wealth of insights. We have big plans for the future, and look forward to celebrating more milestones with the FP7 McCann Dubai team.”
The National was founded in 2008. Publishing across all digital platforms, the English-language daily newspaper harnesses the latest multimedia tools while continuing to produce a print edition six days a week in the United Arab Emirates. It is owned by International Media Investments FZ LLC.
