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adidas has appointed Havas Middle East as its social media agency in the MENA region, adding to its current communications and PR scope led by Red Havas Middle East.
The agency is in charge of content creation, content and community management, account management and reporting for the two active handles--@adidasMENA and @adidasDXB-- on Instagram, and will offer strategic support on existing and future social media activations for the brand’s sportswear and Originals segments.
Havas Middle East is also tasked with increasing adidas' organic growth on social media.
“Our ‘Impossible is Nothing’ brand attitude is our main focus, and it starts from seeing possibilities in the topics that mean the most to us: sport credibility, inclusivity, sustainability, and then telling stories that demonstrate what we believe in with rebellious optimism. We believe Havas Middle East is the right partner to tell our stories and to help us reach all those who look to make a difference in sport every day,” noted Paul O’Connor, Director Brand Communications & Sports Marketing at adidas.
“We are very proud to strengthen our relationship with adidas by becoming their social media agency for the whole region. It reinforces our point of view that integration, led by strong creative work, makes a difference in business and delivers better results. Working with adidas is a dream come true to many of our team members, myself included. Together with Red Havas, our PR discipline, we have delivered several globally recognized campaigns in the past year –now we’ll have room for more,” commented Fabio Silveira, General Manager, Havas Creative Middle East.
