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At the 2023 Mad Stars festival held in Busan, South Korea – previously known as Ad Stars – IMPACT BBDO was named Global Agency of the Year for the second year in a row. The agency won a total of 42 trophies, which included 2 Grands Prix and 12 Golds.
Dani Richa, Chairman and CEO, BBDO EMEA, said, “Each day, we strive to exceed expectations and push the boundaries of creativity. Winning the title of Global Agency of the Year at Mad Stars for the second year in a row is a true validation of our efforts and a testament to the hard work and talent of our team. We are incredibly grateful for this recognition and remain committed to delivering exceptional results for our clients.”
Now in its 16th year, Mad Stars is the only global marketing creativity competition run out of Asia, and this year’s edition saw more than 20,000 entries submitted from 63 countries around the world.
IMPACT BBDO, in addition to its 42 trophies, also received an International Honorary Award, presented by the mayor of Busan, for their partnership with AnNahar Newspaper.
The UAE had the distinction in 2023 of being the most awarded country at the show with 115 trophies, followed by Australia at 58, Singapore at 57 and Japan at 53.
Beside ' Agency of the Year' title, IMPACT BBDO’s awarded campaigns are:
Schoolgirl Newscasters - EBM: 2 Grand Prix, 7 Gold, 1 Silver, 1 Bronze
Waxing Lady Tutorials – GharPar/Indus Hospital: 2 Gold, 3 Silver, 1 Crystal
Newspapers Inside the Newspaper - AnNahar: 2 Gold, 2 Silver, 2 Bronze, 2 Crystal
Shrine Saviors – Yokohama/Roads For Life: 1 Gold, 1 Bronze, 2 Crystal
We Miss Lebanon – LBCI: 2 Silver, 5 Bronze
Cinema Crunch Hack – Lay’s: 1 Bronze
Redress Lebanon – AnNahar: 3 Crystal
Hunger Insurance for Gamers – Snickers: 2 Crystal
IMPACT BBDO / AnNahar Newspaper – Honorary International Award
