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According to tradingplatforms.com, tech giant Google holds a market share of 94.19 percent in India. Again, it accounts for most of the marketplace for search engines worldwide.
"It is not a recent development that Google has established itself as the dominant search engine in India. As of July 2021, Google held a near-monopoly on India's cellular web search industry with a stake of 99.68 % of the market,” says Edith Reads of Tradingplaforms.com. She went further to say, "Other search engines such as Bing, Yahoo, and Yande have never posed any threat to Google. They only share 6% of the entire India Market."
Google is likely going to sustain its domination. For instance, most phone companies install it as a default internet browser leading to more usage.
Google's online dominance
If you are searching for something online, a google search will automatically feature. The Google search engine provides a wide variety of web products and services that link smoothly.
This makes it tough to envision an online encounter without google. Search, and adverts are the two most important aspects of Google's business model, as they provide most of the sales revenue.
Google antitrust rulings
Google's domination of the search engine market is often not welcomed. For that, it is closely monitored by officials and sector watchdogs. The EU commission has penalized Google nearly 8 billion euros for various infringements in the past couple of years. These include exploiting its dominance in internet ads.
Google's unique strategy to grow
Google introduced innovations and upgrades at Google I/O 2022. Moreover, they also make it easier to deal with many common problems. These new features have endeared Google to more users, thus improving the user base.
