Adobe’s introduction of the Firefly Video Model at MAX 2024 has created significant buzz among influencers.
This new tool, which integrates AI-driven enhancements into video editing, offers capabilities such as text-to-video and image-to-video generation with an emphasis on seamless and coherent results.
Influencers are expressing considerable enthusiasm regarding Adobe Firefly’s capacity to streamline video production, considering it a transformative development for content creators, reveals the Social Media Analytics Platform of GlobalData, a data and analytics company.
Shreyasee Majumder, Social Media Analyst at GlobalData, comments: “The reception among influencers has been overwhelmingly positive, with many influencers highlighting the impressive sample video generations showcased during the event and expressing strong interest in further exploring Firefly’s features. They commend that the model presently incurs no additional fees beyond Adobe’s base subscription; however, there is increasing speculation about potential adjustments to the pricing structure as demand for AI-generated video content rises.
“Nonetheless, Firefly's widespread availability is being lauded, and influencers maintain an optimistic outlook, viewing it as a significant advancement in the integration of AI within creative workflows.”
Below are a few popular influencer opinions captured by GlobalData’s Social Media Analytics Platform:
- Bilawal Sidhu, Future of Creation & Computing at Metaversity LLC: “BREAKING: Adobe Firefly Video is “the first commercially safe video generation model” — it supports text-to-video, image-to-video and designed for immaculate prompt coherence. Those sample generations look quite impressive — excited to go hands on!...”
- Edward Ludlow, Co-Anchor at Bloomberg Technology: “ICYMI + LONG POST: Adobe came out with its Generative AI video tools today (Firefly in Premier). The technology can create and modify video. For example, you can take an original video clip and extend it using generative AI *which is kinda cool* Right now there's no usage limits and no ad hoc fee beyond base subscription. But that could change…”
- Min Choi, AI Educator: “Just 2 days ago Adobe dropped new Firefly Video Model for public beta. Results look impressive, and it's claimed to be commercially safe...”
- Kimmon,Technology Expert: “@Adobe Firefly rolling out for web. Looks very promising! 2025 will be a wild ride for AI Video generation...”
