Imagine walking into a car showroom where the experience feels less like buying a car and more like meeting a perfect match. That's exactly what's happening at JAC's flagship showroom in Erbil, Iraq where artificial intelligence and human understanding have been combined to create something unprecedented in the Iraqi automotive market.
JAC Motors and Baghdad-based agency Brodmann have leapfrogged conventional approaches to create something truly revolutionary.
“This isn't just another tech implementation – it's a fundamental rethinking of how people and cars connect,” explains Peshang Ahmed, Creative Tech Lead at Brodmann. "But we asked ourselves a different question: What if we could understand the person before we talk about the car? This led us down a unique path of innovation.
"We developed proprietary algorithms that understand the subtle language of personal style," continues Ahmed. "Our computer vision system processes multiple layers of visual information simultaneously – from the structured lines of a business suit suggesting appreciation for classic design, to the dynamic movement patterns indicating an active lifestyle."
What makes this system revolutionary is its ability to translate complex visual data into meaningful automotive connections. Each JAC vehicle has been mapped across hundreds of aesthetic and lifestyle attributes. When the system suggests a match, it's not just matching features – it's aligning lifestyles, preferences, and aspirations.
The real innovation lies in how natural the experience feels. There are no forms to fill out, no preferences to state. The system observes and understands, creating matches that feel both surprising and perfectly logical.
The decision to launch this groundbreaking technology in Iraq wasn't just bold – it was strategic. "We saw an opportunity to introduce something truly transformative in Iraq," says Yousef Almuhtaseb, Head of Marketing at JAC Iraq. "This market has the perfect combination of technological readiness and openness to innovation."
Fatema Mohammed, Client Relationship Manager at Brodmann, elaborates on the partnership: "We saw in JAC a partner willing to push boundaries. Their commitment to transforming the automotive retail experience aligned perfectly with our vision for the future of AI-driven personalization."
"What we're seeing is a fundamental shift in how people engage with the car-buying process," explains Ahmed. "The system transforms what's typically a lengthy, sometimes overwhelming process into an intuitive, personalized experience. We're seeing customers connect with their ideal vehicles more quickly and confidently than ever before."
"We're not just creating a new system," explains Almuhtaseb. "We're establishing new standards for how technology can humanize the car-buying experience in the Middle East. The engagement levels have exceeded our expectations. Customers are spending more time exploring our vehicles, but their journey to the right choice is more direct and purposeful."
As the system prepares to roll out across JAC's Iraqi showrooms, the implications are clear: the future of automotive retail is being written not in traditional automotive capitals, but in Erbil. This collaboration between JAC and Brodmann demonstrates how emerging markets can lead regional innovation in the automotive sector.
"This is just the beginning," concludes Mohammed. "We're not just selling cars differently – we're changing how people discover their perfect vehicle match. And we're doing it first, here in Iraq."
