Smart cities are much more than advertising opportunities asserts Germany's Kai-Marcus Thäsler, an acknowledged digital expert and Managing Director of Germany's Outdoor Media Association (FAW, Fachverband Aussenwerbung e.V.).
Thäsler who is at the same time, Professor of Digital Marketing at the University of Economy and Management (FOM) in Hanover will be partaking in the World Out of Home Organization (WOO)'s forthcoming Europe Regional forum to be held in Milan from November 4-6.
He will tell delegates how smart cities have the potential to be giant social media networks reaching mass audiences through targeted campaigns while at the same time making urban life more pleasant and productive.
WOO CMO Richard Saturley says: "Smart cities are the future of Out of Home in many respects and there is no better guide than Kai-Marcus Thäsler to both their evolving opportunities but also the pitfalls if they are not developed in a creative, responsible and sustainable way. Kai is a brilliant communicator and this is a must-see element of our Europe Regional Forum in Milan."
Thäsler who is also a WOO board member joins Ströer Co-CEO Christian Schmalzl and creative consultant Dino Burbidge who have already been announced as speakers and more speakers will be revealed in the coming weeks.
