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The three giants of the US Out of Home industry - Lamar, Outfront Media and Clear Channel - are presenting at the World Out of Home Organization Global Congress in Toronto scheduled to run next month from May 25-27.
Lamar’s CEO Sean Reilly will share their unique culture and history, its role in a rapidly changing media landscape and the differences between the US market, still the world's biggest, and other international markets.
Outfront Media’s CEO Jeremy Male will present in tandem with Ryan Laul, head of Omnicom's OmNet principal-based media agency and the former President of Omnicom's Outdoor Media Group. Male and Laul will discuss the unique role OOH has to play in delivering advertisers' business investment and productivity goals.
Scott Wells, recently appointed CEO of Clear Channel Worldwide, will discuss the march of digitisation and how a digital approach to all OOH inventory, not just those with digital screens, can help the industry aim higher and capture bigger budgets, with examples from across the consumer lifecycle.
WOO President Tom Goddard says: "Out of Home is unique in that it is a local, national, regional and global medium and we can all learn from the experience of others, especially, as in this case, the leaders of three of the very biggest OOH companies in the world.
"We are very fortunate in securing Sean, Jeremy, Ryan from Omnicom and Scott who will give us a unique insight into the very top echelons of our industry and open our minds to a challenging but exciting and dynamic future."
