Vooora Ventures, the first SportsTech Accelerator in MENA, powered by Kooora.com, a renowned digital sports platform in the Arab World, signed an acceleration partnership agreement with Malaeb, a community app that connects people through sports which has gathered remarkable traction in the GGC over the past couple of years.
Kooora has been a reference in technology and sports news since its launch in 2002 in the Middle East and North Africa and is the first destination for sports fans in the Arab World. As part of its vision to capitalize on its massive reach and offer new value propositions to its audience on one side, and create a support system to innovative entrepreneurs penetrating the sports sector via technology platforms on the other, Vooora Ventures was born with the mission of supporting innovative technology sports and fitness startups to scale and grow regionally and worldwide.
CEO of Kooora, Mustafa Mohammad, stated that “We have a responsibility in developing the whole range of the sports ecosystem for players to spectators. We believe that there is a gap in innovative ventures in the Middle East whether in sports lifestyle, entertainment, technology, media and support services. Vooora will provide startups with endorsement, network and reach across the MENA region.” He added that “Vooora’s partnership with Malaeb embodies our commitment towards the endorsement of innovation in our region”.
Hani Thalji, managing partner of Vooora Ventures, indicated that “we admire the journey of Malaeb and the value it offers to its audiences, and our partnership with Malaeb comes as a realization of our vision to create sounding alliances to provide actual and on-the-ground support to startups by providing them with tools, business support, marketing reach, knowhow, access to investment, strategic partnerships and much more, to help them achieve their original vision on more solid grounds and at a faster pace.” He added that “our strategic partnership with Kooora is based on a mutual vision of perceiving innovation and technology as necessary pillars to handle future needs and expectations of people in the region. We believe that many entrepreneurs can make a big difference and can change lives, and therefore we extend our hands to help them achieve their dreams and visions and take them to the next level towards creating success stories.”
Yasser Abdulaziz, CEO of Malaeb commented on this partnership saying: “We are very pleased to have signed this partnership with Vooora. The value that the Vooora team can bring to us was very evident from day one and is definitely something that we’re looking forward to capitalize on. We are also obviously very excited to work with Kooora who are a household name for sports fans in the MENA region and tapping into their network, audience, and expertise to introduce Malaeb into the rest of the MENA region.
All three parties are dedicated to bringing innovation into the sports industry in the region and I’m confident that this partnership will accelerate this process significantly for all three parties.”
