As part of its ambitious global expansion, Total Media Group has rebranded to Mediaplus UK, aligning fully with the Mediaplus Group and its parent company, Serviceplan Group. This move further strengthens Mediaplus’ position as Europe’s largest independent media agency, with a growing footprint across the Middle East, North America, and Asia.
“We are witnessing an exciting transformation,” said Matthias Brüll, Global CEO at Mediaplus Group.
“With Mediaplus UK joining our global network as partners, we are reinforcing our integrated approach – one that combines regional expertise with the power of a truly international media powerhouse.”
This is a particularly significant step for Mediaplus Middle East, as the UK remains a key trading partner for the UAE and KSA.
"The expansion into the UK market marks a significant milestone for Mediaplus Middle East. Being part of a rapidly expanding international agency not only strengthens our capabilities in our local markets but also enhances our service offerings to our clients," said Azhar Siddiqui, Managing Partner of Mediaplus Middle East.
"The UK is a vital market for the Middle East, especially as a strong trading partner with the UAE and KSA, which are among the most critical markets for us. Having an office in the UK enables us to better serve our client partners and leverage local insights to deliver more effective, data-driven media solutions."
This strategic expansion underlines “Mediaplus' dedication to combining global outreach with local expertise, ensuring that our clients receive the most innovative and effective media strategies tailored to the dynamics of each market,” reads the press statement.
As it continues to grow, Mediaplus says it is excited to what is to come and is committed to bringing more innovative campaigns and comprehensive media solutions to its clients in both the Middle East and globally.
