FP7McCann KSA has appointed Neal Brasier as Head of Strategy. In his new role, Neal will focus on “strengthening the agency’s strategic capabilities to deliver culturally relevant and effective solutions for clients in Saudi Arabia’s dynamic and competitive market,” as announced in a press statement.
With over 15 years of brand and communications planning expertise, Neil is a seasoned strategist with experience across key international markets including the UK, Sweden, Germany, and Japan. His extensive portfolio includes marquee brands in the likes of Volvo Cars, adidas, Samsung, Aramco, and Microsoft, and his award-winning campaigns have earned him a Gold and two Silver Lions at Cannes.
Drawing on his global expertise, Neal will drive innovative approaches to solve complex business challenges, develop strategies rooted in a deep understanding of Saudi consumer behavior, and identify opportunities for growth.
Mohammed Bahmishan, CEO of FP7McCann KSA, commented: “Neal’s appointment reflects our dedication to enhancing both strategic and creative excellence for our clients in Saudi Arabia. His exceptional ability to address complex business challenges with innovative thinking and deep insight sets him apart. With Neal’s leadership, we are confident in further solidifying our position as a market leader and delivering impactful, culturally resonant work that drives real results for our clients.”
Neal Brasier commented: “It’s difficult to quantify just how exciting a time it is to be joining the team here in Riyadh, especially in the context of Saudi Arabia’s great vision for the country’s future. I am delighted to be driving the strategic function here at FP7McCann; we have both exceptional creative talent and strong leadership in the agency, and our ambition is clear – to deliver meaningful, impactful, and effective work for our clients based on a deep and truthful understanding of audiences.”
Established in Beirut in 1968, FP7McCann is a full-service creative agency, with connected marketing solutions across advertising, digital, social and production. As one of the largest regional networks, FP7McCann has 14 offices across 14 countries.
