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Digital media company Augustus Media and Omada have signed a memorandum of understanding (MOU) to prioritize the technological service offerings in a modern media world. The partnership with Omada will offer innovative and unique solutions and incremental growth for native advertising, partnerships, affiliates and offers for the media brands of Augustus Media, including Lovin Dubai, Lovin Saudi and Smashi TV. 

It is also said to leverage Omada’s strategically assembled suite of ad-tech solutions with Augustus Media’s audience, specifically around native, affiliate and social integrations. 

This relationship will amplify the commercial output including reach and revenue within each organization. Additionally, Omada’s tech solutions, including Gecko native advertising, Arabclicks will efficiently consider advertising to the audiences of Augustus Media across Lovin Dubai, Lovin Saudi and Smashi apps, websites, social and audio platforms. 

Augustus Media has 6 million social media followers, with 1 million monthly readers and they reach every social media user in the UAE at least once per week. 

Omada’s ArabClicks, Gecko and Ink worldwide will aim to integrate social technology through ‘stories’ to publish on mobile sites/ apps, while enhancing native and affiliate technologies across their millennium brand publisher ‘Lovin’ and ‘Smashi’.

“Another great partnership allows both groups to innovate together and develop incremental growth between content, offers, advertising, and tech. What Augustus has achieved over the years is a true outcome of passion and hard work; this fits our culture and team spirit. I congratulate Richard and his team for building a BRAND in the content space, which is a tough task to achieve.

Today our group sits on various products and solutions, though one goal is at their forefront; grow smarter together,” said Patrick Samaha, Group CEO Omada

“We are impressed with what Patrick and the team have done in a short space of time, particularly the diversity of solutions available. 

It’s a very exciting time for ad-tech solutions in the perpetually changing content environment.  A strategic ad-tech partnership allows for longer term planning, optimization and product investments. We are aligned with Omada, who are also an innovative regional player, and believe this structure will help us both reach our business goals,” said Richard Fitzgerald, CEO Augustus Media.