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In a historic move, Walee Technologies, a Pakistani martech platform specialized in influencer marketing and social commerce, has recently acquired UAE-based Mirrorr.com, an advanced AI-driven solution that detects and identifies brands and logos in social media posts and stories.
Launched at ArabNet Riyadh in mid-December 2019, Mirrorr has been created by a team of in-house developers to enable brands and agencies to research, plan, audit, and tracks the performance of influencer, key opinion leader (KOL), and social media and customer care (SMCC) campaigns across borders.
As part of the acquisition exchange, Mirrorr got Walee’s $8 million worth of Middle Eastern offices, industry sources revealed.
Najib Sabbagh, the Founder & CEO of Mirrorr.com, will lead Walee’s MENA operations from the regional headquarters based in Dubai. He will focus on capturing a slice of the region’s e-commerce market, which is valued at $50 billion by 2025 according to AT Kearney.
“We are appreciative of Walee’s board’s trust in Mirror’s team to realize our vision and with Walee’s tech and expertise, we have an exceptional and complete offering for brands and agencies,” said Najib Sabbagh, head of MENA region at Walee. “Mirrorr.com’s proprietary built-in video image, audio and text recognition capabilities provide additional dimensions to Walee’s influencer insights and social listening tools, that already track profiles and activities of the full range of influencers’, from social celebrities to nano-influencers that capture also the longtail of influencer marketing.”
“We are excited for Mirrorr.com’s talent to join us – they bring decades of experience in strategic, executive managerial, and technical know-how from the media and advertising industry,” said Ahsan Tahir, the co-founder & CEO of Walee Technologies.
“They understand first-hand the changing consumer demographics and buying behaviour of key segments with digital commerce, and how Walee’s purpose-built influencer marketing and social commerce product suite can help. Importantly, we are aggressively investing in building deeper intelligence to enable timely actionable decisions for better outcomes, ranging from content schematics that result in higher audience engagement, to campaign designs to drive awareness and sales performance,” he added.
The Mirrorr.com acquisition comes within six months of the announcement for Walee’s US$2.7 million seed funding from Z2C Limited, multinational communication, advertising, public relations, technology, and commerce holding company headquartered in Karachi, Pakistan.
