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Publicis Groupe Middle East & Turkey (ME&T) has promoted Abed Ismail to Head of Integration, a strategic move to support and accelerate the Groupe’s Power of One model.  

In this role, his key responsibility will be to enable the Groupe’s integration goals and promote organisational success through value creation and strategic partnerships.

Stepping into this position as the former Head of Consultancy for the Practices division, Abed brings relevant and timely experience to this role, having managed similar integration responsibilities across the diverse capabilities of the Groupe.

Khaled Abou Nader, Chief Integration Officer of Publicis Groupe Middle East & Turkey said, “As we elevate the journey of integration as a Groupe, I am confident that Abed’s capabilities will be highly beneficial to drive a faster, more optimised, and seamless experience for the different entities and partners alike. With a key focus on Abed’s abilities to understand the big picture and simultaneously be able to orchestrate the pieces, the Groupe will ensure unbeatable outcomes and boost our Power of One model.” 

Commenting on his appointment, Abed Ismail, Head of Integration, Publicis Groupe Middle East & Turkey said “I am thrilled to take on the role of Head of Integration at Publicis Groupe ME&T. This new position provides an exciting opportunity to bring together our diverse capabilities and drive greater value for our clients helping them digitally mature in the complex and fast-paced ecosystem. I look forward to working with the Groupe’s leadership team in delivering innovative and integrated solutions that meet the evolving needs of our clients and the markets.”

With an impressive career spanning over 14 years at Publicis Groupe Middle East & Turkey, Abed Ismail has held several instrumental roles across media, data sciences, and digital marketing transformation.

In 2020, he was appointed Head of the Consultancy Practice, where his focus on digital marketing transformation was pivotal in fostering client partnerships and driving growth by leveraging Groupe’s capabilities and strategic partnerships.

Abed has worked with international and regional clients across most industries, as well as diverse partners spanning tech, data, media, content, commerce, and experience design.

Abed joins Khaled Abou Nader who was recently promoted as Chief Integration Officer for the Groupe.