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Publicis Groupe Middle East & Turkey grabbed top honours at this year's AME Awards, which celebrates the best in marketing and creative effectiveness worldwide.
Of a total of 36 awards issued, Publicis Groupe Middle East & Turkey dominated the field taking home 20 metals – 3 Gold, 6 Silver & 11 Bronze – and becoming the ‘Most Awarded Company’, standing out as the only regional Agency network to win awards at this year’s festival. In addition, with 17 metals, Leo Burnett Middle East, Dubai is the ‘Most Awarded Agency’ globally at this year’s AME Awards. Rounding off the wins from MENA was Saatchi & Saatchi Middle East, winning 3 metals.
Commenting on the wins, Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey said, “The work and the results speak for themselves. I’m proud of this incredibly talented team, whose passion for creating impactful work in this region is raising the bar for creativity and excellence worldwide.”
“The best agencies win at both creative and effectiveness award shows. The AME Awards by New York Festivals have, for many years, been respected as a premium competition for creative and marketing effectiveness globally. It is not easy to win. And seeing our work win the most globally across a range of actual big brands - only - from our region, following the success at other shows for those same brands, is a testament to the fact that we are making work that does work for our brand partners,” added Tahaab Rais, Chief Strategy Officer, Publicis Groupe Middle East & Turkey.
The breakdown of awards by campaign is below:
Leo Burnett ME
“Self-Check Out” for K-Lynn: 1 Gold, 1 Silver, 1 Bronze
“The Homecoming” for Home Centre: 1 Gold, 2 Bronze
“The Hidden Room” for Home Box: 3 Silver, 4 Bronze
“The Drive Thru School” for McDonald’s GCC: 2 Silver, 2 Bronze
Saatchi & Saatchi ME
“Time to Read” for Kinokuniya: 1 Gold, 1 Bronze
“The Right to Power: 47 Seconds” for Logi Energy: 1 Bronze
The AME Awards by New York Festivals involve rigorous judging by top industry experts worldwide. The competition's structure includes regional rounds, providing a comprehensive evaluation of entries within their social, economic, and cultural context. Winning campaigns address marketplace challenges, showcasing a successful marketing plan, exceptional creativity, and strategic execution to achieve specific objectives.
