Rodrigo Leal Rodrigues, an applauded name in the creative industry, has joined Publicis One Touch as its new Executive Creative Director.
Integrated within Saatchi & Saatchi in the region, Publicis One Touch is a bespoke “Power of One” agency solution, jointly developed by Publicis Groupe and Beiersdorf for NIVEA.
The agency is dedicated to the next digital transformation and interdisciplinary design for the Emerging Global Markets of NIVEA.
In this new role, Rodrigo will be responsible for driving the creative vision and cultural impact of this iconic brand.
“The beauty and skincare industry like most other sectors are embracing the latest technology to give their customers a more tailor-made approach to beauty and NIVEA is at the centre of it all, we are so glad to have someone like Rodrigo, a visionary creative whose expertise will help us drive growth for the brand’s key emerging markets and continue growing their legacy," said Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey.
Before joining Publicis Groupe ME, Rodrigo served as Executive Creative Director at Horizon FCB Dubai, collaborating with major brands such as Clorox, VISA, DHL, Coca-Cola ARENA, Citibank. His work has garnered numerous prestigious awards, including Cannes Lions, D&AD, One Show, Clio, LIA, Effie, and Dubai Lynx. In 2023, Rodrigo served as a Cannes Lions Festival Juror in the Industry Craft category.
Commenting upon his appointment Rodrigo said: “NIVEA is an incredible, iconic brand with a rich legacy. I feel privileged to be leading the creatives for Publicis One Touch - Emerging Markets where we create work for over 70 markets. With a team and client that is diverse, agile, and passionate, I know together we are creating a new chapter in NIVEA’s legacy — one that touches more hearts than ever before. Over the past few months I’ve learned that diversity and a collective spirit of ambition allows us to elevate our work and create new standards in global communication with strong cultural nuances. Leading creative teams in Dubai and Budapest with hubs around the world allows me to gain enriching perspectives that will drive us to break new grounds with NIVEA”.
