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Red Havas, the micro-network of merged media agencies, launches Red Impact, a new offering that brings together its environmental, social, and corporate governance (ESG) expertise and capabilities from across the world.
The regional debut of Red Impact was marked by a visit from James Wright, Global CEO of Red Havas and Global Chairman of Havas PR Global Collective, who introduced the capability to the local agency team during a townhall held on September 13.
The launch of Red Impact comes as demand continues to increase for global approaches to purpose-driven strategic communications, allowing for a more integrated approach by bringing together a team of specialists from across the agency’s micro-network.
Building on Red Havas and Havas Group’s long history of exploring cause and purpose in their thought leadership materials, Red Impact responds to the need to assist new and existing clients in their quest to make a positive difference in the world.
Commenting on the launch, James Wright noted: “If you are tackling a challenge that will help improve our world and need help decoding the cause landscape, Red Havas is proud to be known as the go-to agency. Our work in this space continues to expand in terms of the number of briefs we receive and the increasing number of clients that need strategic counsel and assistance with tackling these issues from a global standpoint. Formalizing Red Impact across markets allows us to be more integrated about how we help our clients make a positive difference in the world. Are we preoccupied with purpose? Yes. We believe it’s at the heart of any truly great business.”
“In the Middle East, the launch of Red Impact reflects our commitment to align with the GCC’s target of becoming net zero. Across the Havas Village, our work in purpose-driven communications underlines the need to create relatable and engaging content that can enable brands to build powerful connections with their audiences as they look to leave their mark on the world. This is not about delivering purpose for purpose’s sake. It is about understanding that making a meaningful difference to people, brands and business is about being values driven, with the ultimate goal of inspiring real impact that has the power to shift cultural mindsets, attitudes, and behavior,” said Dany Naaman, CEO, Havas Middle East.
“Since our rebranding as Red Havas last year, we have become increasingly attune to a growing demand by clients for purpose-driven and ESG-driven communications. The launch of Red Impact offers our clients a unique opportunity to explore how they can tackle global challenges in the race towards a more sustainable, low-carbon future. As more brands look to make a meaningful difference, we look forward to supporting them in their journeys to defining their corporate purpose,” commented Dana Tahir, General Manager, Red Havas Middle East.
In recent months, Red Havas announced new strategic hires including Rishi Talwalker as Strategy & Growth Communications Director and Rusty Beukes as Creative Director. The recent appointments complement Red Havas’ move towards a merged media model, defined by the agency’s approach to blending traditional and digital publishing, content, social media, and data.
Established in 2001 with its regional HQ in Dubai, Red Havas Middle East provides clients a fully integrated public relations offering, including social, digital PR and influencer relations. While it has long been known as the region’s premier luxury, fashion, beauty and lifestyle agency, Red Havas has expanded its portfolio to include a diverse set of clients that range from insurance, government, finance, tech and retail to oil & gas, pharma, environmental, FMCG, F&B and hospitality brands.
