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Saudi Research and Media Group - SRMG, the largest integrated media group from the MENA region, has announced significant operational changes with the launch of a new exclusively digital approach for Arriyadiyah, AlEqtisadiah and Malayalam News, effective January 19, 2024.

This decision reflects the significant shift in regional media consumption habits, particularly with the rising popularity of digital, social and audio-visual media platforms. 

SRMG has also appointed several new editors-in-chief, deputy editors-in-chief, and assistant editors-in-chief.

This announcement aligns with SRMG’s digital transformation, growth and expansion strategy.

These developments are set to optimize SRMG’s operational efficiency and support the production of innovative digital products across audio, video and written formats, which in turn will create new and diverse content offerings and marketing opportunities for advertisers across its digital platforms.

Jomana R. Alrashid, CEO of SRMG, said: “We are proud of SRMG’s achievements over the past three years since launching our ambitious growth and transformation strategy. This strategy was developed to address growing audience demand for accurate, in-depth, credible and high-quality content, and our investments aim to further cement the Group’s rich journalistic history through modern, innovative products and services.”

Further commenting on this important step in SRMG’s digital transformation, Alrashid stressed that the Group’s growth and expansion strategy is “focused on maintaining our leading role at the forefront of the regional media landscape and reaffirming our commitment to meet the needs of our diverse audiences, utilizing innovative digital platforms.”