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The World Out of Home Organization (WOO) has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are media owners, one is an OOH association, one a media agency, and one an OOH service provider/supplier.

The new members are: London Lites UK (media owner); Streetwise Brazil (media agency); GDS Lighting Italy (OOH service provider/supplier); Elevision UAE (media owner); Viola Communications UAE (media owner); Intelligent Track Systems Denmark (media owner); BBOA (Black Billboard Owners Alliance) South Africa (association).

WOO Chief Operating Officer Mark Flys says: “With a total current membership of over 180 across the world, WOO is providing an increasing number of benefits to all sectors of the OOH industry. We are now helping companies and organisations deal with the rapid and intense changes that are bringing both challenges and opportunities to the medium.”