Sky News Arabia has announced a new chapter in its media journey with the inauguration of its new newsroom and studios, which goes along with the launch of a new programme grid.
Part of IMI, a global privately-owned media group, Sky News Arabia is now located on Yas Island, where its new headquarters features advanced broadcasting studios equipped with the latest AI-powered technologies. This move comes 12 years after the launch of Sky News Arabia, marking its entry into a new era of media excellence and reinforcing its status as a prominent and influential Arab news channel on the global stage.
While this solidifies Sky News Arabia's positioning, it surely enhance it as one of the Arab world’s most advanced media networks in employing modern technological solutions for content creation and storytelling.
The transition to the new studios underscores IMI’s commitment to elevating its offerings and bringing the world closer through innovative, impactful storytelling that connects people, inspires communities, and drives meaningful global conversations.
Rani R. Raad, CEO of IMI and President and Operating Partner of Redbird IMI, said: “The relaunch of Sky News Arabia marks a proud moment for us at IMI. Over the past year, we have been working on elevating the way each of the media companies within our Network engage with audiences, to ensure we continue to deliver content that truly resonates. The relaunch of Sky News Arabia embodies our forward-thinking strategy to anticipate and exceed audience expectations by embracing cutting-edge technologies and delivering diverse, engaging programming that transcends borders, setting new benchmarks for excellence.”
Over the years, Sky News Arabia successfully built a broad and loyal audience through its exclusive coverage, professional news presentation, and compelling storytelling. Its ability to adapt to the latest developments in the digital media industry has further enabled the channel to meet the diverse and ever-changing needs of its viewers. Notable interviews with world leaders like French President Emmanuel Macron, Russian President Vladimir Putin, Egyptian President Abdel Fattah El-Sisi, and former Syrian President Bashar Al-Assad have solidified its reputation as a leading, trusted voice in global news.
The channel has also launched a fresh and diverse programming grid addressing political, economic, and social issues.
Nadim Koteich, General Manager of Sky News Arabia, said: “Since its launch, Sky News Arabia has been at the forefront of news in the Arab world, earning the trust of audiences through accurate, objective, and impactful coverage. Our commitment to delivering content that resonates with diverse age groups and adapts to the evolving needs of viewers has driven us to innovate continuously across all platforms.
"In an era of rapid change and information overload, we are committed to empowering our audience with the tools to navigate and discern credible news. By providing transparent, engaging, and diverse content across politics, economics, lifestyle, and technology, we ensure that Sky News Arabia remains a credible source of information that meets the dynamic needs of our viewers.”
