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Snapchat parent Snap has announced the launch of a new global studio for branded augmented reality named Arcadia.
Arcadia is a creative studio that will develop "next generation" AR experiences across platforms, web and apps for clients and creators.
Named after the neighbourhood where Snap AR was born, it will join Snap's other AR initiatives like the Lens Web Builder and the Creator Marketplace.
Arcadia will work on a studio model and will take on select projects that require the most creative and technical skillset. The studio will partner with brands, agencies and creators to elevate what’s possible in AR, further cementing it as a must-buy, always-on format to engage with the millennial and Gen-Z audience.
Launch partners of Arcadia include P&G Beauty, Verizon, WWE and Shake Shack.
Arcadia will serve brands, agencies and creators in one of three ways:
- Studio of Record: Arcadia will become the official “AR Studio of Record” and take on all of their AR production, strategy and insight needs across platforms.
- Project Based Work: Arcadia will deliver against a specific scope-of-work that align to Arcadia’s mission
- Strategic Partner: Arcadia will offer AR Strategy expertise to clients/agencies in the form of workshops, insights and trend reporting to up-level their own capabilities
“Arcadia delivers a compelling solution for brands and agencies who understand the immediate value of developing world-class AR experiences, rooted in craft, technology and customer experience. With the launch of Arcadia, Snap Inc. is further investing in an AR ecosystem, backed by partners, creators and tools, that drives full-funnel results for businesses across the globe,” said Jeff Miller, Global Head of Creative Strategy.
The creative studio will function as a division of Snap Inc., and will have the freedom to operate independently to appropriately serve clients’ AR needs across platforms.
