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Starcom Middle East, the media agency part of Publicis Groupe Middle East, has appointed Stuart Mackay as Business Lead. In this position, Stuart will oversee multi-market portfolios and guide the strategic direction of the business, while also leading media and digital strategies for key clients.

“With Stuart, we have a unique and powerful combination of deep expertise and extensive experience in media, technology and data coupled with an excellent track record in delivering innovative solutions. This appointment is yet another positive step forward in our continued drive to increase our digital offering and help clients maximize benefits,” said Tony Wazen, CEO of Publicis Media ME.

Stuart has joined Starcom Middle East from Reprise Digital, where he served as the Managing Director, overseeing the impressive transformation of the business into one of the Middle East's foremost marketing transformation agencies. Prior to his time at Reprise, he held the key role of Chief Technology Officer at TAG, London's leading travel and event management company, defining the company’s IT strategy and future state application architecture.

With over 18 years of experience in Digital, Technology, and Media transformation, Stuart has consistently played key roles in renowned organisations such as Hewlett Packard, Vodafone, and Travis Perkins, driving their transformative agendas.

Commenting upon his appointment, Stuart said “It is an exciting time in the industry and region that requires media agencies to offer much more than just a traditional agency product. I am looking forward to working with the Starcom Middle East leadership team and our clients to enhance our media offering further with the integration of performance, data, and technology solutions from the wider Publicis Groupe portfolio.”