Since its launch in September 2022, the Chinese shopping app Temu has been gaining share in the global ecommerce market, successfully competing with industry giants like Amazon, eBay, and Shein.
Thanks to its aggressive pricing and discounts, wide product selection, and successful marketing efforts, the app, owned by the parent company of Chinese e-commerce giant Pinduoduo, PDD Holdings, has become a popular wallet-saving alternative amidst rising inflation for consumers worldwide.
According to data presented by Stocklytics.com, the Chinese shopping app has hit over 735 million downloads so far.
Temu`s Monthly Downloads Jumped by 42% to 55 Million, 3x more than Amazon`s
The perfect combination of low-cost products, free and fast shipping, and personalized purchase recommendations have helped Temu to successfully replicate the meteoric growth of its sister app, Pinduoduo, in overseas markets.
In just a few months after its release, the Chinese shopping app has caught the eye of inflation-wear, younger shoppers in Western countries, becoming a serious competition to ecommerce giants Amazon and eBay.
With shoppers choosing Temu as a more affordable alternative for shopping online, its monthly visits jumped to over half a billion in the first quarter of the year, and app downloads skyrocketed.
Statista and AppMagic data show that the Chinese shopping app hit 337 million downloads in 2023, or nearly 80% more than the ecommerce giant Amazon, with an average of 35 million monthly downloads. However, this figure increased significantly this year, helping total Temu downloads to climb to impressive highs.
Statistics show Temu was downloaded almost 55 million times worldwide in August, or 42% more than in the same month a year ago. May, June, and July all saw over 50 million downloads, three times more than Amazon, pushing the app`s lifetime downloads to a whopping 735 million.
Nearly One-Third of Total Downloads Made in the United States
The surging demand for budget-friendly online shopping has turned Temu into a serious competitor to major players like Amazon and eBay, even in highly saturated markets like the United States.
With millions of Americans choosing Temu as a more affordable alternative to these marketplaces, the United States quickly became the app`s number one market.
According to AppMagic data, Americans made over 200 million or nearly one-third of Temu`s total downloads since its release two years ago. This figure is even more impressive when compared to other markets.
Statistics show Americans use Temu five times more than Europeans, with countries like the United Kingdom, Germany, France, and Spain accounting for only 5% of total downloads. Temu`s second-largest market, Mexico, generated only 10% of total downloads, or three times less than the United States.
