The GreenVantage announced its collaboration with The GoodNet, an ethical intelligence company that delivers advertising and Environmental, social, and governance (ESG) results.
This collaboration is set to provide clients and agencies across the MENA and APAC regions to access both the Good IQ tool and The GoodNet Marketplace, both platforms allowing brands to achieve their digital ad campaign results whilst doing good.
Guy Jones & Oliver Deane, Co-founders of The GoodNet, said, “We have been closely observing the MENA region for some time now. MENA has long played a significant role in the global economy, and its influence in the ESG space is growing rapidly, as evidenced by hosting COP and the increasing emphasis on ESG regulations in the region. The GreenVantage is an ideal partner for us in MENA region. They bring deep regional expertise combined with a highly skilled and talented team. We are excited to collaborate with them and support their clients in achieving both ESG and performance excellence in their marketing efforts.”
Robin Phillips, General Manager, The GreenVantage said, “Our collaboration with The GoodNet offers an unparalleled opportunity for regional advertisers to achieve sustainability goals as well as driving their business performance. This partnership reinforces our commitment to help brands in the region elevate sustainability within their teams and campaigns.”
The GoodNet is an ESG data company that connects advertising performance with sustainability goals. Their mission is to support brands in achieving their digital advertising objectives while ensuring alignment with ESG targets.
The company’s proprietary platform, GoodIQ, provides comprehensive measurement of media against a wide range of ESG metrics. This platform enables brands to plan, optimize, and evaluate campaigns based on their specific advertising and sustainability goals. It is available to advertisers through two primary channels: the GoodIQ Marketplace and the GoodIQ Intelligence Tool.
The GoodNet has worked with a range of brands and agencies, including EDF, Microsoft, Kia, Peachaus, Pinterest, and Premier Inn, to help integrate ESG goals into their marketing strategies while maintaining campaign effectiveness.
The GreenVantage is the sustainability arm of The Vantage, set up in 2024 to work with clients and agencies to bring best practice thinking and solutions to their marketing plans. As well as planning and executing media campaigns with a sustainable element, The GreenVantage also educates client marketing departments on legislation in this field, runs workshops, and empowers them to meet their respective Sustainable Development Goals through their marketing communications efforts.
