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Changes Have been introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before.
Now in their fourth year, the WARC Awards honour the best marketing campaigns from around the world that “deliver strategic brilliance and effective impact” to drive business success.
For the 2024 edition, five new regional awards are being introduced: Asia-Pacific, Europe, Latin America, Middle East & Africa, and North America. Entrants compete in one of five of these regional awards, which will be judged by high-calibre panels made up of senior marketers from some of the biggest brands and top agency professionals from around the region. The juries will award Bronze, Silver and Gold accolades for each of the twelve entry categories.
The Gold winners will automatically compete at a global level, judged by a high-profile super jury made up of all the regional awards chairs (no need to re-enter or pay additional fees) for the chance to be elevated to Grand Prix status, the ultimate global recognition for marketing strategy and effectiveness.
A global marketing strategy and effectiveness benchmark like no other, the WARC Awards are judged rigorously and to a consistent standard regardless of origin of the entry, using the Creative Effectiveness and the B2B Effectiveness Ladders – universal frameworks for planning effective marketing communications to drive specific business-to-consumer and business-to-business outcomes.
Commenting on the changes to the 2024 WARC Awards, John Bizzell, Awards Lead, WARC, said: “WARC’s consistent, rigorous and definitive approach to judging marketing strategy and effectiveness is more valuable than ever for brands, media owners and agencies who want to prove they can deliver commercial success in the current financial climate.
“The expansion of the WARC Awards for Effectiveness provides marketers everywhere the ideal platform to showcase their great work, demonstrate their impact in their region and be up against the best in the world, ultimately helping drive the industry forward by imbedding a culture of effective marketing.”
The WARC Awards 2024 call for entires opens on 24 October 2023.
The WARC Awards 2024 Grand Prix winners will be announced during Cannes Lions week.
