Global travel service provider Trip.com has entered a strategic partnership with Meru Utama Sdn Bhd (VGI Airports) to launch a high-visibility brand campaign at Kuala Lumpur International Airport (KLIA).
The campaign will see Trip.com branding prominently displayed across key out-of-home (OOH) advertising spaces throughout KLIA, including aerobridges, airside, landside areas, walkways, and other prominent spaces in the airport, to connect with millions of passengers annually.
This collaboration is said to be a major step for Trip.com, as it continues to expand its presence in the Southeast Asian market, leveraging KLIA’s status as one of the region’s most important travel hubs. The campaign is set to enhance brand awareness by leveraging high-traffic locations at KLIA.
Stephane Thong, General Manager, Trip.com Malaysia, said: “We are thrilled to partner with Malaysia Airports on this exciting brand campaign. Kuala Lumpur International Airport is a key gateway to Asia and beyond, making it an ideal platform to showcase Trip.com’s offerings to an international audience. This collaboration not only boosts our brand visibility but also demonstrates our commitment to supporting the resurgence of global travel.”
Herman Lim, General Manager, VGI Airports, added: “As the appointed media concessionaire for KLIA, we are delighted to welcome Trip.com as a key brand partner. The synergy of this partnership perfectly demonstrates the power of advertising at one of Asia’s premier airports, with Trip.com’s global reach and innovative travel solutions resonating well with the diverse international audience passing through KLIA’s terminals.
KLIA is one of the busiest airports in Southeast Asia, serving as a major transit point for international travellers. The campaign is designed to provide passengers with greater awareness of the brand’s comprehensive travel solutions and reinforces its commitment to providing seamless and innovative travel services to its users.
